运营商的网店美梦

Apple真是一个伟大的公司，仅凭一款手机就创造了手机终端的销售奇迹，而最让运营商羡慕的而又担心的是Appstore。自Appstore开始成为热门以来，Google在android里推出Android Market，Nokia推出Ovi Store，微软推出Marketplace，Palm推出Palm App Catalog，据闻山寨厂商也开始有类似的业务推出。

 

Appstore本身并不是一个全新的业务形式

各大运营商已经开展了类似的业务模式，如移动梦网，只是服务形式和主要内容不同而已。移动梦网是通过WAP、短信等手机电子商务平台销售图片、铃声、游戏等内容。

运营商对Appstore趋势是非常担忧的，这种模式极大的冲击了目前以话费为支付基础的电子商务增值业务模式，我认为这才是运营商要推出自己的Appstore的主要原因。

中国移动从去年就开始准备开发自己的网店系统:Mobile Market，简称MM平台，我称之为“美梦“。

 

厂商和运营商的博弈

中国电信运营商对手机厂商的控制力度，比日韩要小的多，虽然中国移动和中国联通都有大量的定制终端！你但是市场上还是有很多由厂商主导销售的手机，包括山寨机，所以厂商对于手机内置一些业务有一定的权力及影响力。在你卖硬件我卖服务的时候，厂商和运营商相安无事，苹果iphone打破了这种平衡，所以运营商才会着急。但运营商终究还是非常强势的主导者，手机厂商在中国较难获得除终端外的业务拓展运营能力。

 

中国移动的野心

关于Appstore业务模式，三家运营商中，只有中国移动对外透露过清晰的战略，并且在8月17日就要发布其手机应用商店平台。而这个平台不单有中国移动的商店，还开了店中店，里面竟然有苹果、诺基亚、谷歌、微软等厂商的手机应用销售平台。据说mm的logo是一个购物车，可以装进“苹果”等物品、厂商的购物袋等，很显然购物车是可以装好多个购物袋的，这就是中国移动的野心。在泄漏出来的版本中，部分商店已经可以进入，但没有更多详细资料。这是一个让人很意外又情理之中的结果，中国移动要真正控制住厂商，就必须直接能够控制他们的平台，比如在定制终端中只能使用中国移动的手机应用商店，厂商只能通过店中店来提供厂商自己的业务，中国移动提供计费通道。对于厂商来说，在中国开展这个服务的最大障碍还是支付方法，仅凭信用卡方式无法形成规模效益，运营商便捷的话费支付才是最好的选择，在无奈中，厂商的屈服可以理解。

 

左手与右手的竞争

MM平台销售的产品包括软件、游戏、动漫、视频等，这些产品在梦网上已经有各自的销售平台，这个平台的出现一方面使销售渠道多样化了，另一方面也形成多平台竞争的局面。如果MM的终端形成了规模，影响到其他平台，可能又要面临新的调整，除非在一开始MM平台就已经和其他平台打通，即这只是一个不同的店面，而不是重新建设的一个百货商店。

 

是否能美梦成真?

梦很美，只能自己陶醉。中国移动MM的确是一个很有前景的业务，但面临的问题还挺多，比如产品的用户体验如何、终端内置多久能形成规模、厂商的积极性如何、会不会又被一些SP用心“经营“而影响品牌及用户体验、草根开发者真能在mm上获得成功?这些问题不单是中国移动的问题，也是其他要做这个业务的运营商的问题。

先写到这里，祝这些美梦成真吧。(作者：张剑涛)

 

iPhone Appstore 下载次数超过5亿

iPhone的革命性就在AppStore，众多的应用程序使手机真正成为一个具备丰富“功能”的终端，在美国，如果你的业务没有iPhone的Application，应该很不好意思了。

但国内的仁兄们不要眼红，这样的平台还需要再等待……

手机内置应用下载平台已成标准

自从iPhone手机内置了AppStore后，Google G1内置了Marketplace，Nokia更是发力他的Ovi平台，连运营商都想建立软件下载平台，最新的Palm Pre也内置了Palm App Catalog。AppStore的威力大家都已经看到，不跟随上来，就是落后。

Palm Pre号称用的是WebOS，可惜还无法拿到手机，看不到运行的效果。

苹果发布2008年iPhone应用下载Top 10

本文为转载：

With 2008 on the way out and right around 10,000 applications behind them, Apple has released a series of lists outlining which applications scored the most downloads since the App Store’s launch back in July.

The lists are separated by whether the the application is paid or free - first as an overall look, and then by each major category (games, entertainment, utilities, social networking, and music). While the overall top applications should come as no surprise to anybody who takes an occasional glance at the iPhone’s built-in top downloads page, there are a few interesting gems hidden in the categorically separated data.

Top Paid Apps (Overall):

1. Koi Pond
2. Texas Hold’em
3. Moto Chaser
4. Crash Bandicoot: Nitro Kart 3d
5. Super Monkey Ball
6. Cro-Mag Rally
7. Enigmo
8. Pocket Guitar
9. Recorder
10. iBeer

Of everything on that list, I’m really only surprised Super Monkey Ball didn’t rank higher. When the app store launched, it seemed that Super Monkey Ball was the face of iPhone gaming - then again, the fact that it was one of the more expensive games at launch might have hindered sales a bit. Congrats to Pangea Software on the double-win (Enigmo, Cro-Mag Rally). Feel free to buy me a yacht.

Also of note: If you want to make buckets of money as an iPhone developer, make games.

Top 10 Free Downloads (Overall)

1. Pandora Radio
2. Facebook
3. Tap Tap Revenge
4. Shazam
5. Labyrinth Lite Edition
6. Remote
7. Google Earth
8. Lightsaber Unleashed
9. AIM
10. Urbanspoon

Wow - Google Earth only launched on the iPhone 2 months ago, and it has already cracked the Top 10 free downloads?

Top Paid Games:

1. Texas Hold’em
2. Moto Chaser
3. Crash Bandicoot: Nitro Kart 3d
4. Super Monkey Ball
5. Cro-Mag Rally
6. Enigmo
7. Air Hockey
8. Bejeweled 2
9. Flick Bowling
10. Line Rider iRide

Top Free Games:

1. Tap Tap Revenge
2. Labyrinth Lite Edition
3. Sol Free Solitaire
4. iBowl
5. Pac-Man Lite
6. Touch Hockey:FS5
7. Cannon Challenge
8. Audi A4 Driving Challenge
9. Sudoku
10. reMovem

It’s no shocker to see Tap Tap Revenge at the top of the list, as it has a fairly constant level of buzz surrounding it. Sudoku is all the way down at number 9? Is the trend of 2007 (and 1892) finally fading out?

Top Paid Entertainment:

1. Koi Pond
2. iBeer
3. iChalky
4. Face Melter
5. iFish
6. TouchScan
7. What’s on TV?
8. Pocket Piano
9. Sketches
10. OneTap Movies

The fact that “TouchScan”, a 99 cent application that “scans the mind of two people at once and compares the brain waves recorded” by way of a fake on screen fingerprint scanner, made it all the way to #6 hurts my head. A lot.

Top Free Entertainment:

1. Remote
2. Lightsaber Unleashed
3. i.TV
4. BubbleWrap
5. Movies
6. iDoodle 2 lite
7. Showtimes
8. Now Playing
9. Scribble
10. Crazy Pumpkin

If nothing else, this shows how much pull a niche, holiday-themed application can have. “Crazy Pumpkin”, which just puts Jack-o-lantern faces on your iPhone’s screen, managed to get enough swing from a good run of coverage around Halloween to reach the top 10.

Top Paid Utilities:

1. Units (crossroad solutions)
2. A Level
3. Air Mouse
4. Fake Calls
5. Voice Record
6. Clinometer
7. Spell Check
8. Speed Dial
9. FileMagnet
10. iNetwork Speed Test

Top Free Utilities

1. Flashlight
2. myLite Flashlight
3. Say Who - Dialer
4. Units (TheMacBox)
5. Compass Free
6. Alarm Free
7. A Free Level
8. Molecules
9. Speed Test
10. myLighter

Hm - “Units” shows up on both the free and paid Top 10 lists, although they’re two different applications. I wonder if there is any confusion on the buyer’s end here?

Top Paid Social Networking:

1. MobileChat
2. BeejiveIM
3. Quip
4. Rooms - Your Mobile Chat Client
5. Twitterrific Premium
6. Flutter
7. Twittelator Pro
8. mBoxMail
9. Secrets
10. hiCard - Suite

Wow - BeeJiveIM not only broke the Top 10, but lands at #2? I’m not surprised because of the quality of the application - it’s quite good, actually - but because of the price: BeeJiveIM costs 16 bucks. In a market where hoards of people complain about 99 cent apps costing too much, that BeeJive has done so well is a bit of a shocker.

Top Free Social Networking:

1. Facebook
2. AIM
3. Myspace Mobile
4. IM+ Lite
5. Loopt
6. Fring
7. Palringo IM
8. Earthscape
9. Twitterrific
10. Avatar

That Facebook is beating Myspace shouldn’t be too amazing to anybody who has paid any attention over the last year or two.

Top Paid Music:

1. PocketGuitar
2. Drum Kit
3. Ocarina
4. Pianist
5. Band
6. Tuner Internet Radio
7. Beat Maker
8. Guitar Toolkit
9. Harmonica
10. Guitarist

Top Free Music:

1. Pandora Radio
2. Shazam
3. AOL Radio
4. Midomi
5. Mini Piano
6. iheart Radio
7. MixMeister Scratch
8. FlyCast Mobile Radio
9. Last.FM
10. DigiDrummer Lite

Not quite sure what to make of it, but it’s interesting to note: the vast majority (9 out of 10) of the top paid music apps are for making music, while the majority (7 out of 10) of the top free music apps are purposed for listening to music.

[来源: iTunes Link]

转自：http://www.mobilecrunch.com/2008/12/02/apple-announces-top-10-iphone-app-downloads-of-2008/